PS64 - Advertising: Exploiting its Visual and Textual Potential in the Language and Literature Class.

Sessions	Dates	Start	Finish
1	05 May 2010	05:30 PM	08:30 PM

Middle-Secondary School-teachers.

- To encourage English teachers to use advertising in the language and literature class.
- To acquaint teachers with the language of advertising.
- To identify the techniques used in slogans and jingles.
- To study the metaphors embedded in the pictures of advertisements.
- To analyze TV adverts: shots, speed of shots, transitions of shots, sound and voice.
- To explore activities with ads, TV adverts, radio commercials, classified ads, etc.
- To design graphic ads as a creative writing activity.

By means of theoretical and practical frameworks, we will analyze the interrelation of language, image and the layout of advertising. We will delve into the language of slogans and jingles and draw attention to the many figures of speech used. Finally, we will analyze different types of advertising and generate creative writing activities for each.

- McRae, J. (1991) Literature with a small ‘l.’ Hong Kong: Macmillan.
- Carter, R., Goddard, A., Reah, D., Sanger, K. & Bowring, M. (1997 second edition 2001) Working with Texts: a core book for language analysis. London: Routledge.
- Cook, G. (1992) The Discourse of Advertising, London: Routledge.
- Goddard, A. (1998) The Language of Advertising: Written Texts, London: Routledge.
- Forceville, C. (1996) Pictorial Metaphor in Advertising. London: Routledge.

- Oral presentation. - Group work. - Creative writing activities.